On the occasion of the launch of the Mi10 Pro, the new flagship model of Xiaomi, the world's third-largest smartphone manufacturer, the agency Parasol Island developed a multimedia social media campaign with the hashtag #CameraLightsAction. Various testimonials were selected to create campaign content using the high-resolution 108-megapixel camera.

We've been esponsible for the entire production, from conception and planning to execution and post-production. All visual assets for the campaign were created exclusively using the Xiaomi Mi10 Pro.