On the occasion of the reopening of the Swiss luxury resort "Grand Resort Bad Ragaz," the advertising agency Rembrand developed a 360° campaign titled "The New Anders." The campaign showcases the new concept of vibrant tradition, lifestyle, and gastronomy.Studio Ignatov handled the entire photo and video production for the luxury and lifestyle hotel's campaign. The image campaign was broadcasted across all online channels throughout Europe and featured as a poster campaign.The project was recognized with the WorldMediaFestivals intermedia-globe Gold Award and the Magellan Award Gold.