As part of the current New Year's campaign by AOK Rheinland/Hamburg, the agency Digitas developed a visual concept to implement the campaign "Mehr für dich" (More for You). In addition to the video production by peoplegrapher, we executed the photo campaign. Alongside the online spots, social media measures, and a radio spot under the motto "Mehr bekommen weniger zahlen" (Get More, Pay Less) were recorded.We were responsible for the implementation of the accompanying photo campaign, which was featured in all branches and in an extensive online campaign.