Vorwerk launched the new Kobold VB100 & VR300. Thanks to the cordless suction technology of the vacuum cleaners, users no longer get stuck anywhere and having to unplug while vacuuming is a thing of the past. For the product launch of the cordless vacuum cleaners, the advertising agency Saatchi & Saatchi developed a multimedia online & print campaign.

This consisted of various keyvisuals & product shots, implemented by Studio Ignatov, as well as a commercial, for which the video production peoplegrapher was responsible.