Together with the agency Rembrand AG, we produced a multimedia campaign, including various TVCs and stills, to showcase Switzerland's new range of traditional chocolate bars. To emphasize the desirability and enjoyment of Minor chocolate unmistakably, Rembrand translated the new communication approach into the message "Mmhmeins. Zum Teilen viel zu fein." 

At the heart of the new brand presentation are short TVC and online spots. These authentic everyday stories are portrayed quickly and humorously, highlighting healthy selfishness.