We produced a photo campaign with OoH usage for REWE, featuring football stars Jamal Musiala and Thomas Müller together for the first time. Known for their synergy on the field, Musiala and Müller brought their dynamic partnership to the campaign, showcasing their rapport and timing. The campaign includes five short episodes, where Thomas guides Jamal through a REWE market, emphasizing conscious eating in Müller’s signature style. Fans will also enjoy seeing Jamal's skills in a new light, hinting at REWE’s partnership with FC Bayern Basketball. Additional outtakes and funny clips from the shoot add an extra layer of charm to the campaign. Produced together with the Creative Hub (REWE Marketing & Saatchi & Saatchi) and our friends from VAN DE SPACE.