Vorwerk launched the new SP600. The 2-in-1 technology of the Kobold SP600 vacuum and mop cleaner significantly reduces floor cleaning time. This technology, coupled with a quicker drying process, allows for immediate use of the floors after cleaning. To promote the product launch of the vacuum and mop cleaner, advertising agency Saatchi & Saatchi developed a comprehensive multimedia online and print campaign.

In addition to diverse keyvisuals created by Studio Ignatov, the campaign featured a commercial, with videography handled by peoplegrapher.