Together with the agency Accenture Song, we launched a multimedia campaign and transported the ALDI Style into space to impress the GenZ, which is hard to reach with classic food advertising. The idea: a fashion drop in the best ALDI style. With seven limited-edition fashion pieces at a discount price. The collection becomes a bestseller and sells out within a few hours. The videos and photos reach millions. ALDI is not only on GenZ's radar and triggers a national media response.

With a 41 percent increase in buzz, the retailer outperforms all others and improves brand likability by 17 percent. For our production we worked with original NASA material and incredible projections of the planet. The campaign won Silver at the Effie’s.