Aldi Nord launched its first fashion collection, promoting it under the name "Aldi Original" with an extensive 360° campaign. The online campaign, accompanied by various out-of-home assets, was developed by Territory Webguerillas under the title "Aldi Original" for presentation on social media. The goal was to bring the Aldi Nord brand into the "Relevant Set" of the target audience, and this was achieved through various giveaways on Aldi Nord's social media channels and a pop-up exhibition in Berlin where customers could access the fashion pieces. Additionally, various influencers were engaged to skillfully showcase the products.

We were responsible for the planning, production, and post-production. The campaign garnered significant media attention shortly after its release, with hundreds of thousands of impressions, and the accompanying pop-up event attracted several thousand visitors