On the occasion of the WTA Finals, the season-ending tournament and a pinnacle in women's tennis, Porsche, as the automotive partner, hosts the "Race to Shenzhen." For the first time, the eight most successful female tennis players gather in the modern and technologically advancing Chinese metropolis of Shenzhen, China, to compete for the coveted title. The agency Octagon developed a multimedia campaign titled "I am built to win. I am Athlete." to showcase the electrification of personal transportation and provide a platform for the Porsche Cayenne Coupé.

This international campaign includes social media content and an keyvisual, produced by us, as well as a video commercial for which the peoplegrapher was responsible. 

It also encompasses various installations and sets the stage for an incredible opening ceremony.