With significant media coverage, the Swiss Federal Railways (SBB) announced their pilot project, SBB Green Class. During the pilot phase, around 140 customers had the exclusive opportunity to test the offering. Collaborating with the advertising agency Maxomedia, SBB developed a new campaign with the goal of introducing the product, enhancing its image, and attracting customers. 

For the campaign titled "Embarking on a New Era of Travel with Pioneering Spirit," we handled the entire production. The media planning encompassed posters, electronic billboards, advertisements, online content, and native ads in four different languages. The project was honored with the German Design Award.