We produced a PoS and online campaign for OWIES - "Obvoiusly not milk" to celebrate their market entry. OWIES, made from 100% German oats and eco-friendly packaging, offers three variants: Classic, Zero (sugar-free), and Barista (perfect for coffee). Led by renowned YouTuber Dagi Bee and creative mastermind Eugen, the campaign highlighted OWIES' commitment to sustainability and superior taste, achieving significant community engagement.