We introduced the new OACE Scrunch Collection under a massive illuminated installation, presenting it in a futuristic and modern style. The main challenge was to showcase the existing collection mixed with new colors and fits. Building on the musical approach from the first Scrunch campaign, we used a gospel-inspired beat to continue the theme.

With the sample "But I still think about you a lot" and "Do you think about me?" complementing the musical arrangement, the campaign resonated well with the audience. The Scrunch leggings quickly sold out, setting new records and raising the bar in the leggings market. People loved it.