Together with the agency Rembrand AG, we produced a DOoH and OoH campaign, including film and photo assets, to introduce Maestrani's vegan innovations, "Minor Almond" and "Minor Dark 60% Cocoa," alongside the original Minor bar. Rembrand's new brand presentation brought fresh energy and awareness to the beloved brand. The follow-up campaign, "Der Moment gehört mir," commissioned again by Maestrani, focuses on solidifying the brand's identity. Emphasizing the emotional aspect of conscious indulgence.