For transparent practices in the poultry industry, the Informationsgemeinschaft Deutsches Geflügel GmbH, in collaboration with the agency Salt Works, developed an attention-grabbing 360° campaign, along with a new campaign framework. In this campaign, the rooster, duck, and turkey serve as ambassadors.

The campaign includes various image and social media visuals, produced by us, as well as a commercial for which the video production company Rabbicorn Films was responsible.

It also features a guerrilla action in which a field depicted the logo of the "Geflügelrepublik Deutschland" (Poultry Republic of Germany). Through comprehensive media planning, a strong media response was generated